What today’s Buyers Really Look for in Property Listings !
Research Report By Umer Choudhry (RA)
Studies and real estate market reports (from sources like Zillow, Rightmove, and NAR) show that buyers focus on a mix of emotional appeal and practical value. Here’s what research consistently says buyers care about most when looking at a property online:
1. Photos and Visual Appeal
- High-quality
images
are the #1 factor that makes buyers click or inquire.
- A
strong first photo (sea view, pool, balcony, or front elevation)
increases engagement by more than 60%.
- Natural
light and outdoor views — especially sea or
mountain views — make a listing more desirable.
Reason:
People make an emotional decision first — they imagine their lifestyle there.
2. Floor Plan and Layout
- Buyers
want to understand the flow — where bedrooms, bathrooms, and
kitchen are placed.
- Listings
with a floor plan get up to 30–40% more inquiries than those
without (Rightmove 2024-2025 data).
- Especially
for overseas buyers, floor plans give a sense of size and practicality
even before they visit.
3. Location Details
- Buyers
want to know proximity to the sea, schools, supermarkets, hospitals, restaurants,
and city center.
- “200
meters from the sea” or “5 minutes to Kyrenia Center” is stronger than
just saying “great location.”
4. Amenities and Lifestyle
- Shared
or private pools, parking, gym, and security are top motivators.
- Buyers
also value community lifestyle — quiet, family-friendly, or luxury
environment.
5. Price Transparency
- Clear
pricing and flexible payment plans or installment options attract
serious inquiries.
- Hiding
prices often reduces interest.
- Rental Oppertunities (ROI) WHAT IS
monthly, Yearly Rent
6.
Title Deed and Legal Clarity
- Especially
in Cyprus and Turkey, buyers check if the property has Turkish Title
Deed, freehold, or ready title.
- “Turkish
Title Deed ready” is a big trust signal.
7. Videos & Virtual Tours
- Short
walkthrough videos or drone footage increase viewing time by 2–3x.
- Even
a simple 20-second video of the view or pool helps create trust.
8. Description Text
✅ Start with a short headline (max 2 lines).
✅ Write a clear paragraph describing lifestyle, not
just features.
✅ Example:
“This
modern 2-bedroom apartment in Esentepe offers panoramic sea views and access to
a private beach. Perfect for both holiday living and investment.”
So
in short:
Photos (especially
views) catch attention → Floor plan builds confidence → Legal and location info close the
deal.
Buyer Insights Report 2025 – Umer Choudhry/Research analyst
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